Tips to Advertise Jobs Online | Business Advertising 2.0

Any business, old or new, is facing intense, cut throat competition not only for its products and services but also for their most important assets ? employees. Whether it is a product oriented business like a retail store or a service oriented domain like accounting and taxation, hiring the right kind and right number of people is vital. Recruiting new people has transformed into a process and this process needs to be well planned keeping in mind the prospects of growth of the business, industry as well as economy. For example, the widened scope of tax jobs Switzerland is witnessing, being a country small in size but having one of the highest per capita income as well as lowest unemployment rates, needs to be considered while planning recruitment for tax jobs in Switzerland.

First step in hiring is creating an effective job advertisement. To ensure that the advertisement reaches out to the maximum number of people, online advertisements are faster and better than newspaper ones. Here are few tips to be considered while creating online advertisements for jobs -

• Just like you market your products and services, in a job advertisement, market your company. Hence the ad should contain a brief company profile that reveals the nature of company and its products and services.
• Ensure that the advertisement consists of a precise and to the point job specification. It should include vital details like role, position, nature of job and responsibilities.
• Keyword phrases should be clearly mentioned in the advertisement as keywords form the basis of the person?s search and search engine ranking and result. Keywords should also be related to your job openings to ensure easy visibility to the applicants. For example, if you are posting a vacancy for a tax advisor, ad should contain phrases like vacancy for tax advisor or tax advisor jobs.
• Make the application process simple and easy to understand. Include links to your corporate site as well as mention what should be included (C.V, cover letter, resume etc) with the application.
• Register on websites that showcase internet advertisements but first ensure that the website receives high traffic and is reliable.
• Spread the word with the help of social networking sites like LinkedIn, Twitter and Facebook.
• Local job board is one of the best ways of attracting best from the local people.
• If your company has an exclusive career site, link the job boards to this site. Your own website is the best way to build your brand as well as advertise the job.

Advertising for jobs online is straight forward, cost economic and successful way of advertising your job openings.

Source: http://www.business-ad.net/online-business-ads/tips-to-advertise-jobs-online

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